Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. I have just spent 38 minutes looking at someone unwrapping three bars of chocolate. Before that, I watched a ...

Millions of people are claiming a growing internet craze called ASMR is helping them beat everything from insomnia and anxiety to pain and drug addiction. The strange phenomenon is a universe of ...

If you’ve spent some time on TikTok or YouTube recently, you might have stumbled across ASMR content without even knowing it. From long acrylic nails tapping away on everyday objects to slow, soft ...

Alissa Evans’ experience with stress stems primarily from her inability to definitively choose a major, a recently received D that taints her otherwise mediocre GPA and her complete and utter ...

ASMR is all the hype now on YouTube, you got videos of people eating, the sound of beaches, wood fire crackling, and everything else in between. Today, the official Pokemon YouTube channel jumped in ...