You're going to see ads during the trailers at AMC Theatres from next month. The cinema chain is adding a "platinum spot" in between the trailers and the film from July 1. The move is part of an ...
Chris is a Senior News Writer for Collider. He can be found in an IMAX screen, with his eyes watering and his ears bleeding for his own pleasure. He joined the news team in 2022 and accidentally fell ...
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AMC Theatres to Trim Pre-Show by 4 to 5 Minutes, CEO Says: 'We Don't Love Deluging Our Customers'
AMC Theatres CEO Adam Aron provided some further details in an earnings call on Monday about his company's plans to reduce the length of the ad and trailer-stuffed pre-show his customers see before ...
Last month, in a deal with National CineMedia, AMC added more ad time in an effort to earn more bucks. Studio executives raised their pitchforks in anger, especially after AMC made it known to ...
EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres‘ decision to book more ads before each movie’s showtime, sources are telling us that the No. 1 circuit is working to shorten ...
AMC Theatres is rethinking one of its most controversial recent moves. Just weeks after adding more ad time to its preshows in a deal with National CineMedia (NCM), the country’s largest theater chain ...
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