Modern behavioral data science approaches treat every user interaction as a signal. Micro-interactions like hover time, pause ...

Leaders from Sinclair, Vivid Zero, IAB, Futuri and WideOrbit will look at AI’s widening power in helping create ad content and optimizing back-end ad operations, along with how best to navigate trust ...

Sir Martin Sorrell delves into the transformative effects of artificial intelligence on the advertising industry.

In this article, Uday Kumar Haliga of MiQ Digital examines how artificial intelligence is transforming every layer of modern ...

Bernardo Andrada, Monks' CCO, reveals how "orchestration" and "agentic AI" are fundamentally transforming marketing ...

IntroductionArtificial Intelligence (AI) has rapidly emerged as a game-changer in the world of marketing and advertising technology (often dubbed “MadTech” for the convergence of Marketing and ...

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

AI overviews impact SEO rankings, brand visibility, and search behavior. learn how to adapt to the future of SEO.

AI disruption is “unnerving investors in every industry, and it’s totally disrupting our business,” WPP’s outgoing boss Mark Read told CNBC.

AdGPT.com, an AI-powered advertising platform, positions itself at the forefront of this transformation not only by rewriting the rules of digital marketing but reshaping who gets to play the game.