Choosing the right A/B testing tool isn’t just about picking the first one you come across. It’s like finding the perfect pair of shoes—you want something that fits just right. You need to think about ...

Missed the GamesBeat Summit excitement? Don't worry! Tune in now to catch all of the live and virtual sessions here. Mobile monetization and marketing company IronSource today announced the launch of ...

Microsoft Corp. today debuted a new web analytics tool called Clarity that’s designed to help developers understand user behavior at large scale. The tool can help developers to work out why website ...

Experimentation and testing, at a concept level, is not new. As business pressures increase, and the need to improve merchandising and marketing efforts comes to the forefront, you need to go beyond ...

Traditional A/B testing splits traffic uniformly: 50 percent to control, 50 percent to variant. That’s a sensible design when ...

Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion ...

Ours Privacy, the customer data platform (CDP) built for healthcare marketing, today launched an integrated A/B testing and personali ...

Five months after Google introduced ad variations in AdWords, Facebook has introduced the ability to split test as a means of comparing creative options, calls to action, and ad formats. Advertisers ...

Mobile monetisation firm IronSource has launched a new tool that enables developers run A/B testing on their monetisation strategies. The tool can be accessed straight through the dashboard and is ...