For years, streaming services have put forth various stopgap measures to try to avoid users sharing accounts. While some have found a level of success, nothing has been noteworthy or efficient enough that it's been replicated across other services.

HBO Max intends to aggressively crack down on password sharing. The company, which has given users the option to pay an additional $8 per month to share passwords outside the home will begin to make that fee mandatory starting in September.

During the company's Q2 earnings call, Perrette said they now have enough data to put the "net in the right place" and catch people watching HBO Max outside of paying households (per Mashable's sibling site PCMag ).