In the early 2000s, the venerable Prius became a cultural symbol for many people who were not typical car enthusiasts. Its quirky design and ability to sip fuel garnered the attention of the environmentally conscious as well as politically minded detractors who saw it and a wave of other hybrid vehicles as virtue-signaling fashion accessories.

Toyota has slowly expanded its offerings of GR-branded performance cars over the years, with models like the GR Corolla and GR Yaris attaining cult-like status in some markets. None of the cars feature electrification,

Toyota's GR division has confirmed that its next-gen 2.0-L will use hybrid power, but what car will be the first feature the new tech?