Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than they generate in revenue.

Southwest Airlines has enacted a new rule around using portable chargers in flight. All passengers must keep chargers out and in their sight while in use, starting May 28. The new policy follows portable charger bans from airlines based in Asia.

It’s the last day to book a flight on Southwest Airlines without being hit with a fee to check bags after the airline abandoned a decades-long luggage policy.

The carrier says it is ready with new tools to keep its operations on track.

Southwest Airlines is staying at Dallas Love Field through at least 2040, getting the seal of approval from an action by the City Council.

Southwest Airlines Co. (NYSE:LUV) rose in early trading on Thursday after Deutsche Bank upgraded the airline stock to a Buy rating after having it set at Hold. Analyst Michael Linenberg pointed to Southwest's (NYSE:LUV) refreshed board of directors and Elliott Management as having ushered in a new era of change at the company,

A Southwest Airlines plane was taken out of service for inspection after being seemingly struck by lightning, with thunderstorms over Denver.

ATLANTA — Atlanta police are investigating a shooting that injured four people at a gas station Wednesday night. At approximately 8:52 p.m., officers responded to the BP gas station at 2261 Cascade Road SW to reports of a shooting.