The Paramount Plus Premium tier will still feature Showtime programming, but it won’t feature the TV network’s name. ” Paramount Plus with Showtime ” has always been one of the more awkward bits of branding to come out of the streaming era, but soon subscribers will know the tier by another name.

Amid screwing up its South Park deal and selling out its journalists, Paramount is abandoning the clunky “Paramount+ with SHOWTIME” moniker from its ad-free premium tier. Announced on its support page,

Despite adopting Paramount Plus Premium, you will continue to see older titles on cable, satellite, and live TV streaming services (like Hulu with Live TV). Other than the name, the rest of the plan will remain the same. It will still cost $12.99 per month or $119.99 per year, and SHOWTIME’s catalog of films and series with minimal ads.