Ramona Shelburne of ESPN reported that the ace pitcher had signed a "seven-figure NIL deal" to keep her with the program past the 2025 season. The junior right-hander had transferred to Texas Tech from Stanford ahead of the 2025 season and became the first softball player to secure a NIL deal in excess of $1 million.

Gerry Glasco said he found the focus of NiJaree Canady's NIL deal with the Texas Tech softball team "insulting" during TV broadcasts of Red Raider games.