The Green Wave is stepping into a new NIL era with in-house operations and a $3.5M boost, setting the tone for a bold 2025 ...

Ohio State’s breakout wide receiver partners with Mark Wahlberg Auto Group, adding fuel to an NIL portfolio already worth ...

Seems like all we've heard about since the NCAA ruled that athletes could make money is this basketball player has an NIL ...

A new state law protects Tennessee universities from antitrust lawsuits by athletes unhappy with player-pay rules coming to ...

Tennessee Athletics is emphasizing NIL support over brand popularity as sign of shifting times in new college sports ...

House Bill 184 would prohibit NIL contracts inked in Ohio from extending beyond the time an athlete spends in college.

Bill Paulos, the head of UNLV’s name, image and likeness collective, talks to the Review-Journal about NIL and its importance ...

A financial revolution once seemingly only available for college athletes, NIL is making its way into high schools with U.S.

The NIL money college basketball players can make is changing the 2025 NBA draft and yet another ripple effect of the power shift in college sports.

OKLAHOMA CITY (AP) — NiJaree Canady smiled broadly as she held up a gaudy championship belt with the Big 12 logo in the ...

Opinion: Omnus Law's Quintin Saffold says companies need to revisit name, image, and likeness agreements to avoid costly and ...