From Michael Jordan to Mike Tirico and Roundball Rock, NBC showed the impact it will have on NBA games this season.
The return of the NBA on NBC helped deliver the best opening night since 2011, when a lockout saw the season open on ...
The NBA’s return to NBC is part of an 11-year, $76 billion rights package spread across ESPN/ABC, NBC/Peacock and Amazon’s ...
NBC is hoping for a business bonanza with a new deal for NBA games, but will have to bring broader audiences to matches once ...
The NBA's return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, the most-watched October opening ...
NBA Opening Night Audience Peaked at 7.1 Million Viewers on NBC and Peacock for Thrilling Conclusion (10:45-11 p.m. ET) of ...
NBC's broadcast of the NBA tip-off was up 87% in viewers compared to last year and marked the season opener's biggest ...
After a 23-year hiatus, the NBA is back on NBC, where Michael Jordan made it Must-See TV --an era the network is trying to ...
Fans tuning into the NBA this season will have to adjust their viewing habits to new networks and a seven-day-a-week national ...
Postgame editions will be open-ended on ESPN while ABC will run a half-hour and then continue on the ESPN app. The program ...
This article was originally published on www.si.com as NBC's Coverage of NBA Openers Drew Biggest Audience Since LeBron James ...