The moment was caught on a TikTok livestream, as Marquez was actively recording for her followers at the time of her death. Denis Rodríguez, a spokesperson for the JSPO, told the Associated Press that hours before Marquez arrived at the salon,

Influencer Valeria Márquez, who was shot dead in Mexico during a TikTok livestream, may have reportedly been murdered by a hitman, per prosecutors. Denis Rodríguez, a spokesperson for the Jalisco State Prosecutor's Office,

Before the shooting, the influencer expressed concerns about a lavish gift that an unknown person was delivering to her workplace.