Apple clarified on Wednesday that it has never sold the data collected by its Siri voice assistant or used it to create marketing profiles, just days after settling a case in which it faced such accusations.

Customers say conversations were captured by Siri without their consent and accused Apple of violating their privacy by sharing those recordings.

Apple denied its digital voice assistant Siri poses any privacy concerns — one week after it agreed to pay $95 million to settle a lawsuit tied to the software tool. “Apple has never used Siri data to build marketing profiles,

Apple has agreed to pay $95 million in a class-action settlement alleging that private Siri conversations were inadvertently recorded and listened to by third-party contractors.

The "Hey, Siri" data that was (is) being gathered by the many millions of iPhones around the world was (is?) not being sold by Apple, the company claims. Do you believe?

The company's virtual assistant allegedly recorded plaintiffs who hadn't said "hey Siri" while they were in their bedrooms and speaking with their doctors.

Apple Inc., the tech giant headquartered in Cupertino, California, is under scrutiny following a $95 million settlement in a class action lawsuit accusing it of unauthorised recordings and data sharing through its Siri voice assistant.

Apple claims it doesn't record Siri interactions unless users voluntarily opt-in to improve the voice assistant.

The company said it has never sold data collected by Siri or used it for advertising purposes.

Apple has affirmed its Siri privacy policies following a lawsuit settlement that revived rumors that the voice assistant was spying on users. "Apple has never used Siri data to build marketing profiles,