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Hailey Bieber Sells Beauty Brand Rhode

Hailey Bieber’s Rhode brand sold to e.l.f. Beauty in $1 billion deal targeting Gen Z

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty ELF.N for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line th...

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Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1B deal

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Why Elf Beauty is banking big on Rhode, Hailey Bieber’s fan-favourite brand

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Hailey Bieber Just Sold Her Beauty Brand For $1 Billion

Hailey Bieber is selling her skincare and beauty company, Rhode, to e.l.f. Beauty for a whopping $1 billion.

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e.l.f. cosmetics acquires Hailey Bieber's rhode beauty brand for $1 billion

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Hailey Bieber’s beauty brand rhode just sold to e.l.f. for $1 billion

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Justin Bieber Goes Quiet After Hailey Bieber Becomes a Beauty Billionaire

Rhode Beauty is e.l.f.’s largest purchase to date, topping its $355 million acquisition of skin care brand Naturium in 2023, CNN reports.

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Justin Bieber Shares New Glimpses of 9-Month-Old Son Jack Blues: ‘Gonna Be a Good Summer’

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How ‘mistakes' helped Hailey Bieber turn Rhode into a $1 billion skincare brand

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e.l.f. Beauty to Acquire Hailey Bieber's Skincare Brand rhode for $1 Billion

Beauty announced that it has signed a $1 billion deal to acquire Hailey Bieber's skincare brand, Rhode. Per a press release, Bieber will step into the role of chief creative officer and head of innovation.

What does Elf buying Rhode mean for us in the UK? A beauty editor takes a deep dive

Mirror Head of Beauty Zoe Cripps looks at what E.l.f's acquisition of Hailey Bieber's Rhode brand means for UK fans