Amazon’s annual Prime Day extravaganza is back, and this time, the so-called ‘Black Friday in July’ is bigger (and longer) than ever before. For 2025, the epic shopping event runs four days—double the usual two—kicking off Tuesday,

SAVE UP TO $20: Through July 11, Prime members can get 50% off any Grubhub food delivery (up to $20 value) with code PRIME50.

Today is the first ever Prime Day #3 and to mark the occasion, the retailer has added an onslaught of new deals we haven’t seen before. From high-tech appliances to deeply discounted quality of life upgrades, we’ve scoured the latest Prime Day additions and compiled the best deals down below.