Shorts tap into YouTube’s 122 million daily user base, reaching beyond TikTok’s primarily Gen Z audience. YouTube’s established reputation means less regulatory risk than TikTok. Fast growth ...

TikTok, Instagram Reels, and YouTube Shorts are the three titans of short-form content. They are locked in a fierce battle for attention, creators, and advertising dollars. As attention spans shrink ...

While the growth performance is impressive, the number of views on Shorts lags on Instagram and Facebook. Last October, Meta said that Reels garnered 140 billion daily views across both social ...

It has been impossible to avoid Veo 3 around the web ever since Google unveiled it at I/O last month. The updated AI model produces video and audio from a simple text prompt with stunning fidelity. In ...

The growth for Shorts comes as YouTube viewing on TVs surpassed mobile during the first quarter of 2025. YouTube has also consistently been ranked the leader in streaming watch time in the U.S., ...

However, it was YouTube Shorts that truly astounded everyone with its exponential growth. As the newest addition to the short-form video scene, YouTube Shorts arrived in September 2020, initially ...

When India banned TikTok in 2020, YouTube responded by launching a short-form video feature with a similar user experience in the country. Less than a year later, that feature rolled out globally ...

LOS ANGELES — YouTube on Tuesday rolled out new revenue-sharing tools for content creators on its YouTube Shorts video product in its latest effort to counter TikTok’s unequaled growth. Until ...

YouTube is changing the metric of counting views on YouTube Shorts, similar to the view-counting method followed on TikTok and Instagram. This updated view-counting method will come into effect ...

More than virality, YouTube Shorts drives lasting impact. ... How to use YouTube Shorts to drive sustained growth, engagement. Published: April 22, 2025 at 8:00 am. Read Time: 7 minutes.