The Coca-Cola Company KO is steadily reshaping its global bottling footprint through a long-term refranchising strategy that ...

Coca-Cola blends stability and emerging market growth with strong earnings, cash flow, and dividend support for long-term ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

During World War II, Coca-Cola implemented unexpected strategies that not only addressed operational challenges but also solidified its global brand presence.

The Coca-Cola Co has a 23% stake in Coca-Cola HBC which has top-selling Dobry Cola brand accounting for just over one-third of the Russian market. 20% of 1/3 market share, not bad. Reply ...

Coca-Cola Sees Expansion In Mobile Future - 12/27/2012. Coca-Cola launched its largest digital effort ever this year. Kim Siler, mobile brand strategist, global connections at Coca-Cola, ...

Despite the Coca-Cola brand having an unrivaled market share in key regions (46.4% market share in Western Europe compared with PepsiCo’s 14.3%, according to Euromonitor 2023), it has not ...

Earlier today, Coca-Cola HBC announced an expansion of the Costa Coffee range to three of its markets. The move is one of the Coca-Cola system’s first wide-scale activations of Costa since The ...

Birmingham’s Coca-Cola Bottling Company United announced today a $5 million plan to repurpose its Birmingham production facility, adding additional warehouse and loading space for distribution.

Coca-Cola launched its largest digital effort ever this year. Kim Siler, mobile brand strategist, global connections at Coca-Cola, discusses the importance of mobile in future brand marketing.